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The Clarendon Enterprise - Spreading the word since 1878.

Hicks Media LLC and The Clarendon Enterprise today announced the sale of The Red River Sun to Roger and Ashlee Estlack of Clarendon.
The sale brings the Sun under the management of the Texas Panhandle’s oldest newspaper although the two papers will continue to be separate publications.
The Red River Sun covers Childress, Collingsworth, and Hall Counties and combines the heritages of The Childress Index, The Wellington Leader, and the Memphis Democrat / Hall County Herald.
Although the sale of the Sun did not become finalized until December 30, the Estlacks took over management of the paper December 1, 2025.

“We’re excited for our family to become more active in our neighboring communities, and we look forward to working with Managing Editor Elizabeth Tanner in Childress, Associate Editor Bev Odom in Wellington, and their staff to continue providing strong local journalism to the Greenbelt of the Texas Panhandle,” publisher Roger Estlack said.
“We appreciate what Mark Hicks has done for the Sun and for the community. He has been so gracious and helpful during this sale and transition, and we also want to thank our intrepid new staff for their helpfulness and dedication as well. This new chapter for the Sun has also been made possible by the support of the Childress Municipal Development District and the Childress Chamber of Commerce. The MDD and Chamber boards, led by Sheabree Nix and Susan Leary, have been a pleasure to work with, and we appreciate their support and their faith in this newspaper.”
The two papers carry a long heritage of covering local news in the southeast Panhandle, and the Estlack family plans to build on that foundation to serve the readers and advertisers of the area.
“The Higleys, the Wells, the Combs – those families were all contemporaries of our family, and they all shared a commitment to serve their communities,” Estlack said. “History is important to us, but so is working for the future.”
The Estlack family has 75 years of publishing history in the Panhandle, printing The Donley County Leader from 1929 to 1974 before Roger purchased the Clarendon paper in 1995. Ashlee joined the paper in 2002 and continues to be involved in the business as a contributing editor. The couple’s children – Benjamin, a junior at Texas Tech University, and Elaina, a junior at Clarendon High School – have grown up in the newspaper business and continue to help.
Sun readers will notice a slightly different size to the newspaper starting with the January 2 edition as printing moves from Lawton, Oklahoma, to Shamrock, Texas. Other changes will come in the next few weeks and months as the papers become more familiar with each other’s operations and determine where functions overlap and can be made more efficient.
“We will be redesigning both the Sun and the Enterprise. You will see the classified pages combined to give broader coverage for advertisers, and we will be exploring areas where we can expand or improve coverage,” Estlack said. “Liz and Bev are doing a great job for us. We want to support them all we can, make their jobs easier where possible, and be able to cover more local news in the Greenbelt area.”
Deadlines for the Sun remain unchanged at this point. Advertising policies and subscription rates are all being reviewed, and the Sun’s digital footprint will be examined as well.
“We remain committed to the printed newspaper, but our family has long realized the importance of digital communications for today’s readers,” Estlack said. “One of Ashlee’s specialties is social media, and we like to think of our business not just in terms of print circulation but overall audiences – print subscribers and digital subscribers as well as website and social media readers.”
The Estlacks also ask the communities for their support of the newspaper.
“A strong newspaper is an indicator of a vibrant and growing community,” Estlack said, “but we need your help to continue the tradition of local journalism and make it even better. We welcome your suggestions for changes, but we can’t do anything without the support of readers buying subscriptions and local businesses and organizations advertising with us. We want to work together to make our region the best place it can be for families and for business.”


By Ted Harbin, TwisTed Rodeo
LAS VEGAS – In February 2021, Cole Franks was a 19-year-old cowboy who was being trained by his dad, Bret, the rodeo coach at Clarendon (Texas) College.
Sippin Firewater was about 5 years old and was being used as a training tool for the Clarendon rodeo team. Bret Franks and the college had a partnership with Bill Hext, a livestock producer near Glazier, Texas, in which the student athletes would practice on the animal.
“We called him Mouthwash when we had him, because it felt like you needed some mouthwash when you got done dealing with him,” said Cole Franks, 24, a four-time National Finals Rodeo qualifier from Clarendon. “He was a little hard to handle.
“We bucked him in the bronc riding a bunch, and no one could ever get out on him or get a clean go or could ever really figure him out. Finally, one day, I just told Dad that I’m getting on him, and we came up with a game plan. He went out there and was and was an NFR-caliber horse from the first time I ever got on him.”
The college and Hext sold the bronc to Rorey Lemmel, who owns Harper & Morgan Rodeo Co. Ten months later, both Cole Franks and Sippin Firewater were at the NFR for the first time.
“That horse made everything start snowballing for me,” Franks said. “Right after I got on that horse, I finally started winning a little bit at the ProRodeos. For whatever reason, everything just clicked. That horse and both his brothers hold a pretty special spot for me.”
It came full circle during Tuesday’s sixth round of this year’s NFR. Franks and Sippin Firewater danced across the Thomas & Mack Center dirt for 85.5 points. Franks finished in a tie for fourth place, collecting $12,420 – it was Franks’ biggest payday so far in Las Vegas. While the bronc is at an elite level in the sport, one brother remains a practice horse in Clarendon, and the other is being used as a pickup horse,
“We didn’t really know anything about those three horses when we got them, and still really don’t know much about them,” he said, noting that a Hext bucking stallion has been breeding on the family’s ranch in the northeastern portion of the Texas Panhandle. “Since we knew who their dad is, we started breeding to that stud to see what we could get.”
Raising bucking horses is an important step in the progression of rodeo. Bucking studs are matched with bucking mares to provide strong genetics, and the proof is shown at the 205 horses performing in Las Vegas. Sippin Firewater is one of them.
“We’ve both grown up a lot since then,” Franks said. “He’s chilled out a lot, but he’s still very hair-triggered and he’s just a freakin’ bucking horse. When I first got on him, he didn’t really know what he was doing because I was the first person to ever stay on him after the second jump.”
The horse has figured it out now.
“When I got on him the first time, I was putting my rigging on him and talking to him, scratching under his chin,” he said. “That was one thing I figured out with him. If you just treat him kind of like a baby, love on him a little bit, he’d mellow out a little. He’s definitely a lot more bucking horse today than he was five years ago.”
It’s been a bit of a slow ride in Sin City for Franks. He has ridden six broncs for a cumulative score of 507.25 points and earned $32,000. He is seventh in the world standings with $232,442.
“We’re chipping away at it,” Franks said. “A little bit is better than nothing. I’m just going to keep doing my job. I’ve got the horse I wanted in (Wednesday’s) pen.”
Franks will test Bridwell Pro Rodeo’s Silver Beaver in Round 7. His traveling partner, Rocker Steiner, won Friday’s second round on the California bucking horse.
“I was talking to Tim Bridwell (Tuesday), and I told him I predicted I’d be getting on his horse,” Franks said. “I guess I manifested it a little bit.”
At this stage of the week with four rounds remaining in ProRodeo’s grand finale, the Texas cowboy is ready to do anything he can to collect some big Las Vegas cash.
By Ted Harbin, TwisTed Rodeo
Six years ago, Cole Franks was 18 years old with an eye for bucking horses.
Fringe Jacket was three and had already drawn praise as one of the rising stars of bucking horses. He comes great genetics.

His sire is Lunatic Fringe, which has produced many top bucking offspring. One of the most legendary stallions is Night Jacket, which sired Big Valley, Fringe Jacket’s mom.
J-Bar-J’s Fringe Jacket is now 9 years old and is recognized as one of the top bucking horses in the business.
“Guy French raised him,” Franks said of the Texas man, whose son rides bareback horses in the PRCA. “I’ve seen that horse when it was a colt they bucked under a dummy. Keenan Hayes (the 2023 world champion) got on it twice one week at the Junior NFR in like 2019, and I saw it then. Every time I’ve seen that horse, I wanted to get on that horse.”
He got his chance and made it work. He rode the athletic bay for 87.25 points to finish in a tie for sixth place during Monday’s fifth round of bareback riding at the National Finals Rodeo. That was worth $7,688 and added a little more to Franks’ pocketbook. He has cleared $19,660 in five nights, but half that came with the $10,000 bonus all contestants receive when they qualify for ProRodeo’s premier event.
It was also the second straight night in which Franks has placed after being shut out of the pay window after the opening three rounds.
“That round money is not bad,” said Franks, 24, of Clarendon. “Compared to the first three days, it’s good. Something’s better than nothing. My confidence is where it needs to be. I’m doing my job.”
When the business is riding bucking horses, it’s good to be in Las Vegas. There are a lot of rodeos in which Franks competes that a $7,700 paycheck would mean winning the rodeo; at the NFR, it’s because he finished just above the pay line. This is the place he wants to be in December, and he’s missed the finale just once since he was the 2021 Rookie of the Year.
That came in 2023, when he finished 17th. He’s never seen a season where he wasn’t in the top 20, and he’s finished among the top 6 in each of his four appearances to the NFR.
“I’m a little worried, but that’s because at this point of the NFR, I’m used to having a lot more won, and I’m sitting a lot better,” said Franks, who is seventh in the world standings with $220,022. “At the same time, I came in a lot higher this year than I ever have. I’m sitting about the exact spot I always have about this time, but I just haven’t made much money yet this week.”
The 10-round marathon has reached its halfway point. In five days, world champions will be crowned, and over that stretch, go-round winners will collect nearly $37,000 a night. The opportunities are there for the taking.
“It’s a restart (Tuesday),” he said. “I’m looking at it as two five-round rodeos. This rodeo is over, and tomorrow is a new rodeo.”
State Rep. Ken King (R-Canadian) reviewed the accomplishments of recent legislative sessions when he visited Clarendon last Tuesday for a town hall meeting at the Bairfield Activity Center.
King, who chairs the State Affairs Committee, said the Legislature was faced with about 9,000 bills this year with 700 of them coming through his committee.
“There’s not 700 good ideas in Austin,” King said, “so that’s a really good committee to represent you.”
One of the bills King was particularly proud of was a rural health care bill that provides grant funding for ambulances in rural areas.
“Rural health covers 89 percent of the state,” King said.
Some of his urban colleagues were not strong supporters of the bill, King said, until he asked if they ever traveled to Colorado. He told them if they have an accident on the highway, without support for rural health care, “there’s no one coming to help you.” The bill passed and was signed into law.

Donley County Judge John Howard and Donley County Hospital District Administrator Anna Howard were both at Tuesday’s meeting to personally thank King for his support of the bill that will allow counties with populations under 10,000 may receive up to $500,000 for new ambulances.
Rep. King also discussed his work to require electric utilities to have wildfire mitigation plans, which will help reduce the likelihood of bad power poles starting wildfires in high winds. In 2024, King said about 80 wildfires were started by electric powerlines. In 2025, King said that number dropped to eight, largely because utilities now deenergize powerlines during high winds.
King also worked to provided $197 million to fund a backlog of grants for equipment for volunteer fire departments. Money has also been allocated to allow the state to secure or contract aircraft for fighting wildfire on its own instead of relying on the federal government.
“During the Smokehouse Creek Fire, we didn’t get planes for four days,” King said.
King wants to continue to work to help first responders and disaster preparedness by addressing issues of interoperability to allow for better and faster communications between agencies.
King also addressed new funding for water projects to prepare the state for the future and discussed carve-outs in that program to make sure rural communities have access to funding. He briefly addressed concerns some citizens have about the water usage of AI datacenters now in development in West Texas and the Panhandle. King said everyone needs to be cautious about calls to restrict water usage.
“The worst thing that can happen is for Austin to start making restrictions on water usage,” he said.
King also said the power production installed by AI datacenters and new nuclear plants will eventually result in a power surplus in the state that will benefit electric rate payers.
King talked about the how the state has used budget surpluses for several things in the last session. He said a lot of that money was still COVID relief money and won’t be coming back, so future state budgets will have to deal with that reality.
He briefly talked about social issues and some of the actions taken by the legislature but also noted that “I’ve never seen us be able to legislate good behavior or morality.”
There were very few questions or comments from the audience on Tuesday. One person asked about school vouchers. King said he doesn’t think the new voucher program will help anyone in his district.
“It’s a billion dollar entitlement that will help less than five percent of the people,” he said.

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